The front of the box with its cool blue look
The packaging ASUS chose is very attractive and fitting to what their message is. Using blue to encapsulate the fact that it runs cool, and an F1 car to show the speed that this card aims to deliver. The F1 car also represents the shape of the cooler. Some of the key features are shown on the box, such as the 1GB GDDR5 memory, HDMI, Direct X 11 and the card's extreme design that is advertised as "13% cooler".


Th back of the box
The back contains the "small print", mostly giving information about ASUS's exclusive innovation that's bundled with the card, such as the Gamer OSD, SmartDoctor and Slendid. The former two features aid in hardware tweaking aiming at gamers while Splendid is for watching videos in high quality.


Opening the front flap
The front of the box has a handy flap that when opened reveals a lot more about the unique features of this card as well the card itself through the clear plastic cover. The box illustrates the advantage of the new cooler over the standard "egg shaped" ones that tends to get hotter. The card is also advertised as being No.1 for performance, safety and reliability based on design features such as Fuse protection technologies, EMI shielding and GPU guard. All this allows for risk-free computing.


ASUS Xtreme design
A closer look at the lid shows the Micro-surface treatment technology and aerodynamic cover as well as the durable dust proof fan design that helps differentiates this card from generic cards


The card and cables
The card and bundle is neatly and securely packaged in foam although the card itself isn't wrapped in an anti-static bag. The manual and driver CDs are below the foam cover. The packaging is professionally constructed and robust so you can be ensured that the card will stay safe.


The bundle
Apart from the card itself, ASUS provides a manual, the driver and utilities disc, a DVI-HDMI converter, a molex to 6pin cable and a crossfire cable. Unlike the 5870 variant, this card does not come bundled with the Colin McRae DIRT 2 game.